Managing Product Info Abmp13h Arch G. Woodside

ISBN: 9780762311590

Published: February 1st 2005

Hardcover

780 pages


Description

Managing Product Info Abmp13h  by  Arch G. Woodside

Managing Product Info Abmp13h by Arch G. Woodside
February 1st 2005 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 780 pages | ISBN: 9780762311590 | 4.69 Mb

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticedMoreWhat does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.



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